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Topics of Jim
Carroll's seminar:

Introduction
- How has business changed because of the Internet?
- An overview of the role the Internet plays for:
- consumers/customers
- journalists
- investors
- How can we take advantage of these changes to our benefit for
marketing, import/export strategies, public relations, etc.
Communications
issues
- public relations challenges online
- customer empowerment: how the consumer/customer has more power
- import/export issues and opportunities
- marketing strategies
- customer loyalty
- search engine challenges
- domain name issues
Selling Online
- e-commerce capabilities
- e-selling practical tips and tools
- innovative online marketing strategies
Customer loyalty
- methods for generating customer loyalty and repeat sales
- effective tips and tools to build customer loyalty online

Just in time knowledge
- effective online monitoring tools
- newsclipping services
Knowledge
management
- tools for e-mail archiving
- other knowledge management tools
Researching export opportunities
- B2B exchanges
- procurement sites -- government and corporate
- online research methods
- import/export news sites
- other methods |